The Matt Waller Podcast offers a deep dive into the world of supply chain management. Hosted by Dr. Matt Waller, former Dean of the Sam M. Walton College of Business at the University of Arkansas, this podcast explores a wide range of topics relevant to both academics and professionals in the field. Listeners can expect insightful discussions on areas like leadership, risk management, and the ever-evolving challenges of global supply chains. The podcast aims to provide valuable knowledge and perspectives for anyone interested in staying informed about the dynamic field of supply chain management.
Sponsoring the Matt Waller Podcast offers a unique opportunity to reach a highly engaged audience of supply chain professionals, academics, and students. By aligning your brand with this respected platform, you gain visibility amongst a dedicated listener base actively seeking industry insights and knowledge. The podcast's focus on leadership, risk management, and the complexities of global supply chains ensures your message reaches decision-makers and influencers within this thriving field. Become a part of a valuable resource and position your company as a thought leader in the supply chain space.
Podcasts cater to specific niches, allowing advertisers to reach a well-defined audience that aligns with their product or service. This targeted approach increases the likelihood of engaging listeners who are already interested in related topics.
Listeners often have a strong connection with podcast hosts, making them more receptive to ads delivered during the show. This trust, combined with the focused listening environment, leads to higher ad recall and effectiveness compared to other mediums.
Podcast ads are typically more affordable than traditional media, offering a great return on investment. Advertisers also benefit from flexible ad placements, such as pre-roll or mid-roll, which can be seamlessly integrated into the content for a more natural feel.
Sponsorship Opportunities
Presenting Sponsor
Maximum exposure and recognition for your brand as the top-tier sponsor
Logo prominently featured on the album artwork, creating a strong visual connection
Special mention at the beginning of each episode: “The Matt Waller Podcast is presented by [Your Brand].”
Custom link to your website included in the episode description
Additional brand mention in the episode description for further visibility
Highest level of integration and brand presence in each episode
A host-read ad in podcasting is an advertisement that is delivered by the podcast host themselves, rather than being a pre-produced commercial. These ads feel more personal and authentic because the host often integrates the product or service into their normal speaking style, sharing their genuine thoughts or experiences with it. Host-read ads tend to build trust with listeners since they come from someone the audience already knows and respects, making them more effective at engaging the audience and driving results for advertisers.
Pre-Roll
Plays at the beginning of the episode, after the intro but before the main content. 10-15 second, host-read ad. Information provided by the Advertiser.
Mid-Roll
Plays approximately at the halfway mark of the episode. 30-45 second, host-read ad. Information provided by the Advertiser.
Post-Roll
Plays at the end of the episode, after the main content but before the outro. 10-15 second, host-read ad. Information provided by the Advertiser.
